Posts tagged as:

buzz

Why People Talk About Products … And Why They Don’t

by Jason Falls · June 1, 2009

Jason Falls

Jason Falls

As the influx of big brands into the social media space continues, we’re starting to see more and more marketing managers and executives become less, not more, comfortable with social media. The main reason is they expect instant returns and needle-moving. But most of social media is about building relationships, which takes time.

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Exploring Social Media Measurement: Radian6

by Jason Falls · January 15, 2008

My recent trip to Canada offered me the opportunity to sit down and learn about one of the fastest growing social media measurement firms on the market, Radian6. In an effort to share some insight into them, I visited with CEO Marcel Lebrun for this little video to show you more about them.

[youtube]http://www.youtube.com/watch?v=U9zZolmk9jU[/youtube]

I found Radian6 through Twitter as David Alston, their VP of Marketing, who messaged me when mentioning social media measurement. They’re growing fast and for good reasons: A good product and great people working on it.

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Why Corporations Don’t Understand Sharing

by Jason Falls · December 11, 2007

MoneySunday, a pollster called my house to do a consumer experience survey for my bank. But it wasn’t just the bank, it was my bank … the branch I use. Intrigued at the mention of a recent trip to the actual location and happy to give credit to the friendly folks there, I agreed to participate in their survey.

Most of the questions were on a scale of one to five, with five being most satisfied, likely, etc., how would you rate this or that. I was rattling off a bunch of fives … they honestly do a fine job and I’ve always been happy with them … when I suddenly caught the pollster off guard.

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