Posts tagged as:

case study

Brand Reputation Case Study: Network Solutions

December 8, 2008 · Comments

When I started tinkering with the interwebs 10 years or so ago I, along with most others, dealt with Network Solutions for domain names. Over the years, the individual user like me never really heard much more from them. The company continued to grow and expand its offerings. When I began to approach the technology sector more regularly in my work life, I ran into them again. Instead of learning they were still the top-dog in the domain business and had done wonders to grow as a company, though, all I heard was they were front-running domains and pushing the bounds of what was accepted as ethical on the web.

Read More

{ 118 comments }

Social Media For Small Business: Martell Home Builders

October 20, 2008

As promised last week, we’re going to start taking a deeper look into some small business case studies of social media to illustrate how sound strategy, an understanding of the social web and not a whole lot of investment can make measurable differences for regular, old brick and mortar places down the block. This week, [...]

Comments Keep Reading Here

Social Media For Small Business

October 13, 2008

Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online one day boot camp in Indianapolis. The title of my presentation is technically, “Social Media Strategies: Marketing in a Web 2.0 world,” and will address a popular question from business owners and executives: I know what social media is. How [...]

Comments Keep Reading Here

How To Grow Your Personal Brand

September 19, 2008

[flickr style="float: right"]photo:2052055757[/flickr]September 14, 2007 — yes, just a year ago this week — was the date of the first blog post on Social Media Explorer. At that point, very few people in the social media world knew who Jason Falls was. My grand idea for a public relations blog fizzled but my passion for [...]

Comments Keep Reading Here

Case Study: Working With Your Brand Enthusiasts, Not Against Them

September 15, 2008

If you work at a large company or brand there’s a pretty good chance you have a Facebook group. Perhaps it was started by someone at your company. Chances are it wasn’t.
In the vast majority of cases, these groups are positive and simply serve as connecting points for people who like your brand. Most aren’t [...]

Comments Keep Reading Here