Posts tagged as:

case study

Coke’s Honesty Campaign And What it Means for Marketers

by · December 15, 2011

Clearly, Coke scored a winner with its brilliant social experiment in Portugal last month.

The backdrop was a popular soccer match between two top teams in Lisbon. With tickets expensive and scarce, Coke planted a wallet in a bustling shopping center. Inside was $200 and a ticket to the soccer event. Then it sent in a camera crew team to tape the reactions of people in the street.

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Brand Reputation Case Study: Network Solutions

by · December 8, 2008

When I started tinkering with the interwebs 10 years or so ago I, along with most others, dealt with Network Solutions for domain names. Over the years, the individual user like me never really heard much more from them. The company continued to grow and expand its offerings. When I began to approach the technology sector more regularly in my work life, I ran into them again. Instead of learning they were still the top-dog in the domain business and had done wonders to grow as a company, though, all I heard was they were front-running domains and pushing the bounds of what was accepted as ethical on the web.

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Social Media For Small Business: Martell Home Builders

by · October 20, 2008

As promised last week, we’re going to start taking a deeper look into some small business case studies of social media to illustrate how sound strategy, an understanding of the social web and not a whole lot of investment can make measurable differences for regular, old brick and mortar places down the block. This week, we head north of the border to learn more about Martell Home Builders in Moncton, New Brunswick, Canada.

The first thing that hits you about Martell is their URL — http://www.themartellexperience.com. And, that, in essence, captures what Martell is about. Hiring them to build your house gives you an experience. Watch this:

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Social Media For Small Business

by · October 13, 2008

Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online one day boot camp in Indianapolis. The title of my presentation is technically, “Social Media Strategies: Marketing in a Web 2.0 world,” and will address a popular question from business owners and executives: I know what social media is. How does it make sense for my business?

In preparation for the talk, I wanted to make sure I had some excellent small business case studies to present. As usual, I turned to my Twitter community for some R&D, posting this invitation:

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How To Grow Your Personal Brand

by · September 19, 2008

[flickr style="float: right"]photo:2052055757[/flickr]September 14, 2007 — yes, just a year ago this week — was the date of the first blog post on Social Media Explorer. At that point, very few people in the social media world knew who Jason Falls was. My grand idea for a public relations blog fizzled but my passion for blogging, social media and introducing those concepts to the clients we work with at Doe-Anderson led me here. While I have a healthy ego, I’m not one to tout my own accomplishments, but there are sites, listings and rankings from around the web that say this little blog of mine serves as a relevant voice in the worlds of social media, public relations, marketing and communications. I owe a great deal of that success to all of you — without traffic, the comments or the inbound links, the site doesn’t even make the radar, much less the list.

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Case Study: Working With Your Brand Enthusiasts, Not Against Them

by · September 15, 2008

If you work at a large company or brand there’s a pretty good chance you have a Facebook group. Perhaps it was started by someone at your company. Chances are it wasn’t.

Canadian Club's Brand Page on Facebook

Canadian Club's Brand Page On Facebook

In the vast majority of cases, these groups are positive and simply serve as connecting points for people who like your brand. Most aren’t hurting the brands they talk about. That’s not always the case, of course. At their worst, groups are started to express frustration or even hate for a product. At their best, I would guess the vast majority of groups are at least using the logo, product imagery or other brand copyrights without official permission.

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