Posts tagged as:

cause marketing

No Kid Hungry – #GivingTuesday

by · January 29, 2013

I’m currently reading The Dude and the Zen Master. It is a great read as you are allowed to be a fly on the wall for a series of conversations between two friends. One of them happens to be the actor and photographer Jeff Bridges who I’m a big fan of. They get into a big conversation about starving children in our country and the work he is doing as an ambassador for the No Kid Hungry campaign from Share our Strength.

The timing couldn’t have been better as I was getting ready to sit down and write this week’s #GivingTuesday post.

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Amazing Things Will Happen if You Give to a Non-Profit Today

by · December 25, 2012

As many of us wind down for the holiday season it’s easy to focus on our time with our family, the wonderful gifts we’ve received and how annoying our mothers are. Family time is special and it should be celebrated. But it’s also a time when we are the most generous, so let’s use our generosity for some serious good. Today is not only Christmas, it is also #GivingTuesday. The Giving Tuesday movement was primarily created to provide a spotlight for giving around the Black Friday Shopping craze and it was certainly successful as reports show a 42% increase in online giving during that time. However, I think Giving Tuesday could be something much bigger and it’s time to think about putting more thought to our giving than just throwing $100 at a charity at the end of the year (though this is a great way to make up for not giving throughout 2012…hint…hint). What if we all gave $10 to a charity every Tuesday? What impact would that have? Well to start we would increase our total donations to $520 a year. Imagine how big of a difference that $420 could make. Imagine the difference a 420% increase in giving could make if it caught on and it wasn’t just you and I, but it was the entire readership of Social Media Explorer? Now that’s a movement that could have a huge impact.

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Breast Cancer Gets Glammed

by · October 27, 2011

In honor of breast cancer awareness month, I decided to take a look around and see if I could find an inspirational story of a breast cancer survivor who is using digital media to give back. There are a lot of stories out there about breast cancer awareness and the campaign has become so huge that it’s quite literally impossible not to think of your cha-chas all month. It’s fantastic that the movement has caught on and clearly it is working as the most recent statistics show us that the survival rate is up to 68% of diagnosed patients. This post is designed to help the 1,596,670 new patients who will be diagnosed with breast cancer THIS YEAR, according to the American Cancer Society!

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How I am Using Social Media to Change the World, and You Can Too!

by · September 2, 2011

“You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world.”  – Woodrow Wilson

Have you ever dreamt of changing the world for the better only to let “reality” talk you out of such a crazy notion because it was just too big of a task?

I’ve wanted to change the world for quite some time now, maybe it’s the teacher in me. Changing lives and changing the world are part of my DNA. But, wanting is not the same as deciding why, how and in what way the “world changing” will take place.

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A Social Campaign With A Purpose

by · June 3, 2011

Typically, I prefer to report social media campaigns once they have some metrics to report. The fact you’ve launched something doesn’t fascinate me. What you were able to accomplish with your social media efforts does. But there are exceptions to every rule.

USA for UNHCR (which helps the United Nation’s Refugee Agency) is using social media marketing to increase awareness and raise a small measure of financial support to help the 47 million refugees in the world. They’re doing it by selling Blue Key pins for just $5. They hope to sell 6,000 by June 20 which is World Refugee Day. My friend Shonali Burke has a big role in the effort and when she told me about it last week at BlogWorld & New Media Expo, I couldn’t not help.

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How To Be A Brand At A Conference

by · May 3, 2011

Having organized a fair number of events and spoken at a fair number more over the years, I’ve become quite observant when it comes to how sponsors get involved. At a panel discussion for a Social Media Club chapter event last year (the location and topic will remain confidential), I was rather disturbed at the regional sales manager for a big brand. He was on the panel, which was talking about the industry that his company was in. Yet when the discussion turned to him with a legitimate question about how his company was dealing with issue X or Y, it took him about five seconds to flip the answer to a pitch for a new product line.

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Five Ways To Make Movember Last

by · November 29, 2010

As bad ass as I think the Fu Manchu look is on me, I’m glad Movember is winding down. As you know, I shaved my goatee for the first time in over a decade on Nov. 1 to commemorate Movember – an international awareness and fundraising effort calling on men everywhere to start November clean shaven and grow a mustache as a ribbon for men’s health. When folks ask about your lip sweater, you take that opportunity to remind them to get checked for prostate and testicular cancer.

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Social Connections for a Cause

by · October 29, 2010

Two weeks ago week I was fortunate to travel to BlogWorld Expo in Las Vegas, where I spent a bit of time with fellow Explorers Jason Falls and Jordan Cooper (but missed meeting Tom Webster).  It was my second BWE show and I really enjoyed meeting new people, re-energizing relationships, and, yes, gambling a little bit.  (I lost, natch.)

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How You Can Help End Cyber Bullying

by · October 15, 2010

“Who did you help today?”

It is simple question, one that inspires empathy, encourages us to think beyond ourselves, and when answered demonstrates the true power the web holds.

For most of us, social media has changed our lives in some meaningful way because we were helped by someone. Collectively social media is changing the world for good because it demands and rewards individuals and communities who work feverishly to answer this question.
I want to turn our attention and conversation toward a community that desperately needs our help – bullied students.

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