We work with a number of very large organizations that strive to innovate in their category. Innovation is an awesome buzzword. One that gets shareholders excited. There are in fact whole departments at some companies dedicated to innovation. In addition to large organizations, I’ve also been involved with start ups of late who have laid out their sole purpose to change the way things are done in various industries…you, know disruptors. And these two entities, large companies and small startups do things so completely differently, but the ones that really come through and innovate and disrupt, they have either avoided these traps, or were nimble enough to escape the trap quickly and adjust.