Everywhere I go and speak, I ask the same two questions before I start my presentation. The first question I ask is, “How many of you trust social media as a data source to make business decision? Please raise your hand if you do.” You know how many people’s hands go up after I ask this question? About 5-10% of the room. And when I ask this question, the room is filled with at a minimum 100 people all the way to 500 people. After asking this question, I follow it with a second one. I ask, “Ok, so when you are thinking of buying a new electronic device or appliance or picking a restaurant to make a decision, how many of you go to the web first to collect information to make your decision?” Now everyone’s hand goes up. Well at least 98% of them…the other 2% are sleeping.