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Chris Anderson

Will Social Media As We Know It Be Enough?

by · March 21, 2013

I had the misfortune of being home sick last week and watched daytime T.V.  for the first time in years.  Barely able to change the channel, I watched a lot of commercials. What I noticed was a trend in focusing on personal service and hand-crafted products.

The Personal Touch Is More Important Than Ever

Commercials for the Discover Card had the message that when you call, a human being will answer the phone.  And that person will talk to you in a way that feels like you are being talked to by someone who is like you.  Over several different Discover ads, the main character was a completely different demographic, and in each one, the customer service rep on the other end of the line at Discover spoke in his or her accent, looked like the caller and completely understood the caller’s needs.

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Expand the Shelf Life of Free

by · October 22, 2010

What Does Your Business Give Away

Giving stuff away is nothing new to business owners. Remember S and H Green Stamps, where you collected stamps given away at gas stations with the hope of amassing enough stamps in your booklet for something from their gift catalog?  Fast food restaurants have toys for the kids meals, retailers have sales all the time, with some having way too many. Not to mention cereal companies have had free gifts inside since the beginning of time. And, for those of us old enough to remember, there was the famed Cracker Jack “Toy Surprise” inside. That was a pretty big hit for me as a kid, although I didn’t really care for the Cracker Jacks all that much.

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