Wednesday night in Chicago, I hosted the unGeeked Elite Roast of Chris Brogan. The event was put together for two reasons. First, unGeeked Elite (a traveling social media marketing retreat/conference), wanted to raise money for a good local charity (Sit Stay Read) prior to its event there this week. Second, it offered an opportunity for those who could participate to pay tribute to Chris, who has been an inspiration, mentor and friend to a lot of us.
Roasting Chris Brogan is pretty easy in and of itself. You find 3-4 qualities or facts that can be lampooned a bit and come up with potentially humorous, tongue-in-cheek material like this:
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.






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