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The Wonder of The Holiday

by · December 24, 2012

On December 24, 1979, I feigned sleep to see if Santa really did exist. My bedroom looked out over the front porch of the apartment my mother and I lived in and there were no other ways in or out, sans jumping out a window. We had no chimney and while part of the magic of Santa is that there’s magic in the first place, I was convinced no fat ass could enter my house without first passing my bedroom window.


The Optimists Die First: Why Hope is Not a Content Strategy

by · June 22, 2012

If this post doesn’t go viral, I think I might die.

If only I could get one of those big names – Chris Brogan, Seth Godin, Brian Clark, I’d even settle for Jason Falls – to trumpet the piece I’ll be en route to cashing checks and speaking in front of sold out conference center ballrooms.

If only I could get it to catch on. Maybe it’ll happen this time. I really hope it does.


While we won’t readily admit to it – at least not out in the open on the internet – we often use hope as the primary driver of our content strategy.


Regardless Of Your Belief, Merry Christmas

by · December 24, 2011

I’ve always been a little confused at the people who react negatively when someone says, “Merry Christmas.” Whether you’re Jewish, atheist, Kwanza-ist (or whatever those who believe in Kwanza are called) or even into Festivus for the rest of us, all the phrase means is that the person saying it want’s you to be happy. Sure, I’m all for respecting other’s beliefs and traditions. What you celebrate or recognize is your business. But that doesn’t mean that on Christmas Day or during the Christmas season, I can’t wish that you be merry.

And if I say “Merry Christmas” it doesn’t mean I’m trying to convert you, either.


A Little Holiday Cheer From Social Media Explorer

by · December 24, 2008

We’re spending time with our families for the rest of the week. But we didn’t want to leave you hanging. Here’s the first-ever look at the three of us together. Happy Holidays to you and yours.


A Christmas Inspiration

by · December 24, 2007

Every neighborhood has a Clark W. Griswold. Just down the block and off in a cul-de-sac within walking distance of my house lives ours. I don’t know his name or really anything about him, but after dark you can’t help but see his house.

Santa’s HouseFrom the individual circles of snowflakes across his roof to the cartoon slide show of images projected on his garage door to the automated deer bending to sip water out of a blue pond, the amount of forethought and work that goes into his annual decoration is just staggering. You need sunglasses at night to take it all in, but it is certainly a welcome visual distraction for our little neck of the woods.