Cluetrain Manifesto
by Jason Falls">Jason Falls
April 6, 2010
Social media marketing essentially evolved from The Cluetrain Manifesto assertion that markets are conversations. The world of social media then exploded and conversational platforms, tools and networks evolved. Markets are conversations … whatever that means....read more
by Jason Falls">Jason Falls
February 25, 2009
When people ask me the difference in marketing today versus marketing 10 years ago, I normally say something like this: “The American, and even world, consumer got tired of being talked at and has demanded...read more
by Jason Falls">Jason Falls
April 30, 2008
Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book was written in 1999 by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It was published in 2000. I...read more