We spend a good deal of time talking very seriously about social media, the social web and how businesses and individuals can use it here at Social Media Explorer. But the core of social media for a lot of people is fun. PopCrunch.com is one of the most well-trafficked and well loved celebrity gossip blogs on the Internet. It’s popularity has grown at an accelerated rate since the site added a web-TV element in The PopCrunch Show, an edge-pushing, bawdy take on weekly celebrity news featuring the lovely Sarah East. Sarah makes distasteful humor digestible because you don’t expect those kind of punch lines out of such a sweet looking lady.