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Threads That Entangle Your Crisis Communications

by · April 19, 2013

Facebook is rolling out its Threaded Comments for brand pages, and on the surface it seems to be a great tool for engagement.

However, not everything that is good for the one makes sense for the many.


Livefyre Torched As Spam – Are You Next?

by · January 18, 2013

Words like “Engagement” and “Conversation” have been drilled down to the point of self-parody. Anyone putting together a Social Media Bingo Card would be foolish to ignore them — and in some businesses, those words represent real business. So much so that there is an entire industry built around comment management and making the activity around online interactions as “sticky” as possible.


If Facebook Comments Are Gold, Here’s How To Dig For More

by · May 4, 2011

Imagine that you are standing at the podium in front of a large audience who purchased tickets to see you. After speaking for a while, you start to see their eyes glazing over. You are not connecting with them. As their attention wanders, you see people start to filter out of the room.  Eventually, you find yourself speaking to a room where the seats are half empty.


Blog Commenting as a Powerful Marketing Strategy

by · March 19, 2011

Editor’s Note: This is a guest post by David Murton. See more details on him below.

Many savvy blog and website owners are now understanding how blog commenting can serve as a powerful marketing strategy. By posting insightful, valuable comments on blog articles related to your own niche, you can drive traffic to your site and increase its authoritativeness within your industry.


Google Force Feeds Social Media On The World

by · September 25, 2009

Wednesday’s unveiling of Google Sidewiki did something pretty eye-opening. It forced every company in the world with a website to get hip to social media and do it now.

Essentially, anyone who downloads a browser toolbar for Firefox or Internet Explorer, with one for Google’s Chrome soon to come, can add comments and notes to a sidebar expansion of any website. Even yours. Without your permission or even knowledge.

And remember what Google does best … serves up relevant advertising in search results. I would expect your competitors will have the opportunity to place their ads on your Sidewiki soon, too. (Of course, you would be able to place yours on theirs, too.)