Posts tagged as:

communication

When Content Is Not King

by Ilana Rabinowitz · July 27, 2011

You’ve done your homework, listened to customers, provided thought leadership and created great content.  You’re offering relevant, valuable information to your audience.  Now, if content were king that would be enough. But it’s not.

Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?

For one thing, there’s conversion.  Conversion tells you if your content moves people to act.  Did all that content drive people’s behavior in some way?

Content that doesn’t move people to ultimately take some kind of action doesn’t count. 

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Twitter, Time Shifting, Technology & Television

by Adam Helweh · February 25, 2011

Are you a “Time Shifter”? No, I am not asking you if you have the ability to slip in and out of the time space continuum at will. I am asking if you are among the millions of people who record your favorite television shows via Tivo or some other DVR device so you can watch them when it’s convenient for you?

An article posted by the AP back in August states, “Sixty-two percent of viewers across the country interviewed in a poll conducted for the nation’s largest cable company, Comcast Corp., said they have used time-shifting technology. Six in 10 people said they owned a digital video recorder.”

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Overcoming the Obstacles of Translating Your Marketing Content for International Customers

by Adam Helweh · February 4, 2011

The premise is quite simple. Make more money by selling more products to more customers. One of the best ways for brands to reach more customers is to reach beyond borders and across seas to introduce themselves to international audiences. The internet has made the world a more flat place. Anything that can be viewed or distributed online is available to anybody with an internet connection, anywhere in the world.

If your marketing content is doing it’s job, it is probably attempting to create an emotional connection with your customers. You pull together catchy phrases and thoughtful sentences designed to invoke good feelings in the hearts of all who read it. Problem is, much of that “feeling” gets muddled when translated for international markets. The words mean little if the intent behind them is “lost in translation.”

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8 Principles of Karmic Communication

by Jason Falls · October 17, 2007

You don’t have to be a fan of Constantin Basturea or even a friend-of-a-friend of Christin Eubanks to know Converseon hires good people. But the person that hires the good people proved to be one his own self this morning as CEO Rob Key presented at SMX Social Media in the “Evangelist – The Marketer’s Role in Social Media Marketing,” session.

Peaceful As brand evangelism is what my agency does, I felt it so important to pay attention and see if there were any brilliant insights in the presentation, that I blew off a chance to talk Dave McClure’s ear off enough that one of his 500 hats fell off. Fortunately, he’s a fellow Mountaineer, so he’ll forgive me.

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