Yesterday, CNET reported that Adam Serner of Gartner will be presenting on social media marketing next week with the prediction that while over 75% of Fortune 1000 companies with Web sites will attempt an online social-networking campaign, 50 percent will fail.
Personally, I think he’s being a little conservative in that estimate. If as many as 50 percent of the Fortune 1000 social media marketing campaigns begun next year succeed, I’d be surprised.
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