Posts tagged as:

communications

Why Your Corporate Message Isn’t Being Heard

by Jason Falls · June 22, 2009

Jason Falls

Jason Falls

After a recent presentation, an audience member approached to compliment my talk. “You did a good job of taking what was a very complex subject to me and refining it into something I could understand.” I was flattered and satisfied that I had helped this woman grasp a topic that intimidated her.

As I thought about her statement, it occurred to me this is what professional communicators are charged with – refining complexities into meaningful data. It’s a shame that many of us lose sight of that.

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Social Media Is Free. You Don’t Even Need A Computer.

by Jason Falls · June 4, 2008

If I had a dollar for every business owner or marketing professional who, in the last year, has asked me what it costs to get involved in social media, I’d be rich. Okay, maybe not rich, but I could honestly take those dollars and make a car payment.

[flickr style="float: right"]photo:2549050343[/flickr]When I tell them the cost to get involved is literally nothing other than some time, they don’t believe me. Sure, I can build you a blog, develop a social network for your customers, create widgets and gadgets and fidgets and all sorts of other words that will impress your CEO, drive buzz, create viral content and bill you plenty of dollars to do so. But to participate, as an individual or a business, is absolutely free.

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Twitter Me This … A Guest Post

by Jason Falls · February 19, 2008

BuzzNetworker.com

 

I’m guest posting today on BuzzNetworker.com about the business applications of Twitter. While I’m certain there are many more applications that those I cover, please jump over and chime in with your thoughts.

And thanks to Kevin Palmer for extending the invitation to guest post. It’s an honor.

[tags]Twitter, business, social media, Twitter business applications, microblogging, journalism, communications[/tags]

Permanent link to this post (61 words, 1 image, estimated 15 secs reading time)
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Redefining Public Relations

by Jason Falls · December 7, 2007

Two general topics grabbed me this week. One was the recent ballyhoo surrounding this notion that customer service is the new marketing. No fewer than most of my favorite public relations minds all wrote about it. Some argued semantics. Others jumped on board and echoed the sentiments.

Redefining PRThe second was Bill Sledzik’s tome declaring reasons he mistrusts marketing. He refers to it as PR’s “evil twin” and hints that public relations practitioners today even fail to differentiate between PR and marketing. Sledzik appears to be an old school PR craftsman who is resistant to the notion of integrated marketing (i.e. – that which includes public relations).

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