If I had a dollar for every business owner or marketing professional who, in the last year, has asked me what it costs to get involved in social media, I’d be rich. Okay, maybe not rich, but I could honestly take those dollars and make a car payment.
When I tell them the cost to get [...]

I’m guest posting today on BuzzNetworker.com about the business applications of Twitter. While I’m certain there are many more applications that those I cover, please jump over and chime in with your thoughts.
And thanks to Kevin Palmer for extending the invitation to guest post. It’s an honor.
Technorati Tags: Twitter, business, social media, [...]

Two general topics grabbed me this week. One was the recent ballyhoo surrounding this notion that customer service is the new marketing. No fewer than most of my favorite public relations minds all wrote about it. Some argued semantics. Others jumped on board and echoed the sentiments.
The second was Bill Sledzik’s tome declaring reasons he [...]