If I had a dollar for every business owner or marketing professional who, in the last year, has asked me what it costs to get involved in social media, I’d be rich. Okay, maybe not rich, but I could honestly take those dollars and make a car payment.
When I tell them the cost to get [...]

There might be a social post later, but the “Self-Replicating Awesomeness, The Marketing Of No Marketing,” session is worth a post of its own. In my opinion, six of the top social media and community building minds on the planet were panelists. There’s too much knowledge there to just mention it.
Stowe Boyd and I joined [...]

Saturday brought forth another great day of learning, networking and fun at South by Southwest (SXSW). It started with a social media breakfast that, because of the crowded restaurant and waiting list for seats, forced me to grab three random people I didn’t know to join me at my table. The result was three new [...]

 ”We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”
The question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in [...]

Because I’m one of few advertising agency folks playing vocally in the social media space, several friends have asked for my reaction to Forrester’s “The Connected Agency” report released Friday. I’ve also had a few ask what I thought about Jeremiah Owyang’s ear-flipping of the agency world with his post on Sunday.
My reaction? I’m surprised [...]