Last month I paid a visit to Dreamforce, the user conference for Salesforce.com, in San Francisco. As you may know, Salesforce.com recently acquired Radian6, one of the leading social media monitoring platforms. This was the first time the Salesforce.com and Radian6 team was together at Dreamforce and they put on quite a show.

Because many of the sessions at Dreamforce were focused on social media and social business (here’s an audio recording my talk on the ROI of Social Media), the Radian6 team was not only the star of the exhibition show floor, but cranked up the community team to listen, amplify and triage mentions of both brands, as well as others Dreamforce had purchased over the year, and show off it’s ability to be responsive and nimble despite a high volume of conversations on and off line.