As digital marketing evolves we are seeing more formal social media roles emerge within companies. This could mean that as companies are taking social media more seriously they are hiring individuals with sole responsibility for social media functions, rather than simply adding it to the plate of already overwhelmed employees. We’ve seen titles such as Social Media Strategist, Social Media Director, Social Media Manager, Community Director and Community Manager become more common place. However, the lines between these roles are still blurred as companies try to figure out the skill sets they need while balancing that with the budget they have available. Many times that makes hiring difficult as job descriptions commonly seek an all-in-one solution for social media. The challenge with that approach is that the all-in-one solution is trying to hire the skills that are difficult to find in a single person. Therefore, in appreciation of Community Manager Day, we seek to bring clarity to the role of the Community Manager for organizations.