Jeremy Pepper’s passionate diatribe, “PR Will Lose Social Media To Advertising Because Of Sex,” raises relevant questions about the future of social media. He indicates advertising and marketing will win the fight for control of this (relatively) new medium, thus saying public relations will lose it. (Jeremy is a PR guy by discipline.)

His catchy headline says social media will be overcome because of sex. The explanation details the meaning — that advertising understands how to make the mundane exciting. Pepper then outlines a plan to save PR, though I think he means to save social media. His first point is education.