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Murder, Execution and Other Strategic Plans for Ambitious CMO’s

by · February 6, 2013

Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely deep-six the CMO. And if you’re a marketing exec intending to remain employed, you probably shouldn’t go on the record saying you don’t trust the CEO. However, CEOs can mistrust CMOs all they like. And they do.

In fact, according to a recent report by Fournaise Marketing Group, 70% of the 1,200 CEOs interviewed in their study don’t trust marketers’ abilities to deliver growth. A majority state marketing professionals are unable to prove ROI on campaigns. Ouch.

A little more fuel for the fire.

The report also says:


SoLoMo Show Ep 36: Building Your Community Before You Need It

by · September 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.


10 Better Ideas Than Looking at a Top 10 List for Advice

by · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.


What’s A Community Worth?

by · September 15, 2011

People are wired to connect.

In fact, studies have shown that one of the most important predictors of a peoples’ health is the quality of their social relationships.

As business people, we tend to think about our connections as an audience, but if we want to be social, that won’t be enough. We need to build a community to assure the long-term health of our business. Businesses, like people, need to nurture relationships in the context of a community. It can make the difference between success and failure when you need it most.

What a community is


Your Community Is Out There, Where Are You?

by · August 3, 2011

Editor’s Note: Today’s guest post is from Harrison Kratz, perhaps the most talented, aggressive, smart and socially minded person who can’t legally drink I’ve ever met. He’s a fire ball and has done more in just a few short years in the social media space than most people will in the next 10. He wanted to share something passionate with you. I think you’ll see why I said yes.


How Can Marketers Attract Pre-Teens with Social Media?

by · July 13, 2011

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.


That Website Ain’t Gonna Visit Itself

by · June 28, 2011

If you build it, they will, well, probably go somewhere else.

Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t even notice. They’ll go about visiting their normal destinations online; checking Facebook, maybe Twitter, and dipping into their pool of RSS subscriptions.

But your target audience almost definitely won’t just come to your website because it happens to be there.

Launching your endeavor is a big first step. But it’s just the beginning of a long, long marathon.


The Network Does the Targeting

by · May 23, 2011

Editor’s Note: Today’s offering is a guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing.

Here’s the thing about radical transformations: They are radical and they are transformative.

Duh. I know.

But, if you agree that the arrival of the Internet, social tools, and mobile technologies are radically transformative, then it’s not such a far stretch to ask yourself “well, shouldn’t marketing be radically transformed?”

HexSite on target

Image via Wikipedia

And then, it stands to reason, that the canon of marketing as we have known it, also requires that it be challenged.


Branded content: Shoveling sh*t or fostering solutions?

by · March 4, 2011

The concept of branded content isn’t new; even as the pervasiveness of the digital lifestyle has given rise to the social consumer to provide brands with new channels of access, delivery formats, and greater self-initiated reach. Some familiar examples of branded content include:

  • The monthly mini-mag from your local health system featuring health tips and service spotlights/success stories
  • The magalog from your daughter’s favorite clothing store that shows how to pair pieces for a super-awesome wardrobe
  • The quarterly newsletter from your investment company discussing savings ideas and ways to cut expenses
  • Recipes inside packaging or soup labels