Social media has many applications for a business or organization. From complex social networks or online communities connecting factions of a brand’s audience to relatively simple corporate blogs, the environment and tools before us enable businesses, large and small, to connect with consumers in compelling ways not seen before.
We talk a good deal about individual [...]

 ”We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”
The question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in [...]

My periodic Utterz on the way to work produced a question on Tuesday that I thought would make for good discussion here. I recorded my thoughts and the question in a Seesmic post Tuesday evening.

If you don’t have time to watch the video, I am essentially wondering how much microblogging is too much for you. [...]

There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We want to create a community around our brand.” More and more of them are saying it to social media practitioners and champions since advertising agencies can juice your messaging up on “buzz” or craft a catchy video that “goes viral” [...]

On Friday morning, I submitted Chris Brogan’s, “Marketing Is NOT Social Media – Social Media Is NOT Marketing” post to my normal round of social news sites. Digg, StumbleUpon, Reddit, Mixx and Sphinn are my normal stops as I try to contribute content of value to those communities. Occasionally, I’ll add del.icio.us to the list [...]