Posts tagged as:

community

The Ebb And Flow Of Community

September 16, 2009 · Comments

Ebb. Flow. Pebble.
Image by Andrionni Ribo :-) via Flickr

In May of 2008 I started a little experiment called Twit2Fit. The premise was noble and simple. Use the “#twit2fit” hashtag when posting Twitter updates about health and wellness and those seeing the hashtag would give you the appropriate encouragement, support, kudos or motivation. The hashtag caught on and soon after, there were 70-80 tweets per day using it.

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Exploring Social Media And The Enterprise

June 16, 2008

Social media has many applications for a business or organization. From complex social networks or online communities connecting factions of a brand’s audience to relatively simple corporate blogs, the environment and tools before us enable businesses, large and small, to connect with consumers in compelling ways not seen before.
We talk a good deal about individual [...]

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How To Build A Community Of Brand Enthusiasts

February 21, 2008

 ”We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”
The question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in [...]

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How Much Microblogging Is Too Much?

February 13, 2008

My periodic Utterz on the way to work produced a question on Tuesday that I thought would make for good discussion here. I recorded my thoughts and the question in a Seesmic post Tuesday evening.

If you don’t have time to watch the video, I am essentially wondering how much microblogging is too much for you. [...]

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How To Build Brand Communities

January 7, 2008

There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We want to create a community around our brand.” More and more of them are saying it to social media practitioners and champions since advertising agencies can juice your messaging up on “buzz” or craft a catchy video that “goes viral” [...]

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Are Marketers Welcome On Social News Sites?

December 17, 2007

On Friday morning, I submitted Chris Brogan’s, “Marketing Is NOT Social Media – Social Media Is NOT Marketing” post to my normal round of social news sites. Digg, StumbleUpon, Reddit, Mixx and Sphinn are my normal stops as I try to contribute content of value to those communities. Occasionally, I’ll add del.icio.us to the list [...]

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Why Advertising Will Not Win The Battle Of Social Media

October 29, 2007

Jeremy Pepper’s passionate diatribe, “PR Will Lose Social Media To Advertising Because Of Sex,” raises relevant questions about the future of social media. He indicates advertising and marketing will win the fight for control of this (relatively) new medium, thus saying public relations will lose it. (Jeremy is a PR guy by discipline.)
His catchy headline [...]

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