Like many business owners and executives, my friend Mike doesn’t understand social media. He also doesn’t understand the power of the web much more than to say the web is powerful. “I should have a website,” he thought a few years back. He didn’t want to ask for help or spend any money on it and got what he paid for. A few months later, he asked me to help him put up something that, “looked better than what I’ve got.”
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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