Posts tagged as:

company spokespeople

The Anatomy of a Social Media Policy

by · March 11, 2011

Social media policies are on the minds of most business owners these days. After all, nearly everyone we know uses a Facebook account, and lots of people are blogging about their families or uploading videos from last weekend’s party to YouTube. So how do you protect your business when your staff are loose on the social web? The answer is not to lock down Internet access at work – after all, your employees can access Facebook right from their smart phones at their desks. Smart businesses have social media policies which govern the actions of employees in social media – whether on behalf of the company or while on their own time.

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Will Your Company Introduce Your Baristas?

by · July 26, 2010

In the past two weeks, I’ve been asked a version of the same question about four times. The questions came from decision-makers at three companies/brands and one advertising agency. The question was generally this one:

Why on Earth would we allow our employees to openly represent us online?

Yes, all you social media purists out there, there are still non-Kool-aid drinkers amongst us. In fact, 90 percent of the world is still old school about marketing and communications. Keep on Kumbaya-ing with your “l love your blog” crowd. The rest of us will do the hard work.

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