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Mitch Joel’s Best Practices in Social Media Marketing Writing Project found its way to my inbox from Mike Keliher, a frequent commentor and digital friend. Yes, it’s a meme and no, I don’t particularly like memes, but this one is certainly a useful one. Since Mike asked, I thought it best to respond with a best practice in social media marketing. Keep in mind Joel asked that each person who participates pick one, several folks have gone ahead of me with great best practice ideas and, well, I enjoy bringing something different to the table.

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Approaching 10 Years After Cluetrain, Most Still Don’t Get It

April 30, 2008

Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book was written in 1999 by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It was published in 2000. I suppose then that John Cass’s meme inspired by the upcoming 10th anniversary of the book is meant to borrow the [...]

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Instant Messaging As A Business Tool

January 17, 2008

For the better part of a year, I was an instant messaging junkie. In my former life in sports, my publicity colleagues and I would chat all day on a variety of topics. We even conducted a group chat one day to discuss an upcoming tournament – a legitimate business application using instant messaging. While [...]

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