In September, I put together a one-day summit on content marketing for the Social Media Club Louisville and local chapter of the International Association of Business Communicators. We felt like content, perhaps the biggest need and most important component of a company’s social media efforts, was one area that businesses needed the most help with. We were right.

The docket that day featured Joe Pulizzi, Michael Schechter, Amy Mengel, Greg Cangialosi, Chris Baggott, Susan Gosselin and myself. Each of us covered a piece of content marketing or content generation. The feedback we got was astounding. Biggs Tabler, a good friend and business development pro for Blackstone Media in Louisville even said, “I have never received more value for time committed or money invested in a seminar. What a brilliant selection of topics and speakers!”