content interest index
by Jeff Larche">Jeff Larche
December 29, 2010
A while back I showed you how to visualize user interest in your content. It was the last of a trilogy of posts on Content Interest Index (CII). Now here’s a real-world way that you...read more
by Jeff Larche">Jeff Larche
November 18, 2010
The last in a series on content interest index shows how to chart this metric using a novel heat map. Posted by @TheLarch
by Jeff Larche">Jeff Larche
October 5, 2010
In the 2002 film Comedian, Jerry Seinfeld was followed by a documentary crew during a year-long comedy tour. The first shows were not pretty. It reminded me that the polished acts of even the best...read more
by Jeff Larche">Jeff Larche
September 15, 2010
Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better web metrics. I’ll be talking to you about both in the weeks to come. The first focuses on optimizing the...read more