Posts tagged as:

content management

Treasure Maps and Shovels

by · July 5, 2013

Treasure maps get all the glory. After all, without a treasure map, how else is the young adventurer  supposed to find where that chest of doubloons is buried.  X marks the spots, you know the drill. But what about the lowly shovel. Though never taking center stage in any story, the shovel is still a necessary part of the treasure gaining process. Without a shovel, how are you supposed to dig up the buried treasure? Without a shovel, a treasure map is essentially worthless.

Sure you know where the gold is buried, but without a shovel you have no way of getting to it.

Coincidentally, your content strategy is a lot like a treasure map. Obviously you aren’t going to find your content strategy stuffed inside an empty rum bottle; but like a treasure map, your content strategy does outline the steps you need to take to find true content success.

However, a content strategy will only take you so far. I’ve seen too many people create a content strategy and then assume that success is already theirs, “We’ve got our content strategy right here! The gold is ours!” A strategy is only part of the success equation, at some point you’re going to need to put down the map and start digging. 

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Dynamic Content | The Future of the Web is Here

by · April 23, 2013

There is a new trend that is on the horizon. It’s subtle so you may not even notice its happening until it’s too late. It’s mostly referred to as Dynamic Content which doesn’t seem substantial enough to truly describe its power.

Here’s a thought to help clarify.

What if your website could change for every visitor to show them the content that is MOST relevant to them?

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What You Should Expect To Get For Your Money: Website Edition

by · January 4, 2013

“How much should a website cost?” It’s a fair question, one I get asked time and time again. The infuriating response, “Well… it depends.”

For those that aren’t familiar with how much time and energy goes into building a website, it can often be surprising when the final quote is given. Most digital shops bill an hourly rate of $50 – $200.  Websites in turn can take anywhere from 50 hours (for the simplest of simple sites) to more than 1,000 hours to build depending on the functionality of the site. That leaves us with a possible cost in the range of a few thousand to a few hundred thousand dollars; a pretty wide berth.

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How to Get Content Marketing “Buy-In”

by · June 13, 2012

The success of any plan often depends on gaining buy-in from the stakeholders that are ultimately responsible for implementing it. This concept is often associated with organizational change initiatives but it is also very relevant when it comes to the development of your content strategy. It’s amazing how a great content idea can struggle to get executed effectively (or at all) when the people responsible for bringing it to life don’t stand behind it.

Coming up with content ideas is the easy part of the content marketing equation. The challenge lies is recognizing the level of commitment required to convert those ideas into tangible forms of content and developing a process to make implementation a reality.

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Is Content Curation the New Community Builder?

by · May 3, 2011

Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Content curation, which involves human filtering and organizing is much different than content aggregation. Content aggregation sites use algorithms to find and link to content. Content curation is the practice of human filtering and organizing what you find interesting and useful.

Over a year ago Mashable reported Why Content Curation Is Here To Stay;

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Is An Arsenal In Your Content Strategy

by · January 28, 2011

Maybe it’s jumping the gun, but when it comes to content marketing and your content strategy, I think you need to go beyond having an editorial calendar, assignments and the like. I think you need to have an arsenal of content you’re constantly building, evolving and stocking so that your worries about content are always distant.

If I ran out of content ideas today, I want three, five, 10 weeks worth built up until inspiration hits me again.

Certainly, that’s an ideal world scenario and isn’t always feasible. But keeping three or four blog posts in the can for when your brain isn’t working isn’t a bad idea.

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