One of the newest talks I’ve developed for my dotted speaking engagements is one focused on making amazing content. This is the fundamental key predictor of success on the social web and the talk gives good examples of brands doing amazing things with content.
On Wednesday, I’ll present that talk in webinar form for NetBase. Registrations are still open. I’d love it if you came by to hear the ideas and give us feedback. All you have to do is register — it’s free — over at NetBase.
If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.
Most marketers associate Google Analytics with periodic reporting of traffic. Those who are responsible for tracking revenue or media buys may look at conversions or traffic source performance. But the data in Google Analytics can help content strategists, community managers and others in a more editorial role, too.