Think of the stories, videos or posts you’ve shared or commented on in the last 24 hours. You can even scroll back through your Facebook activity feed to see which ones caught your eye. (Find it by going to http://www.facebook.com/username/allactivity where “username” is your username.)
Now do a quick gut-check analysis of the topics, headlines or reasons you clicked, shared or commented. What do they all have in common?
Unless you’ve got the personality of plywood, the common thread was that each triggered an emotional response. Consider this from my weekend: