Posts tagged as:

content marketing strategy

The Social Median: Balancing Aggressive and Passive Online Marketing

by · April 9, 2014

As social media continues to take the marketing world by storm, specific strategies have begun to emerge and the marketing world is starting to take note. It’s true that most companies these days establish their presence on social media and other facets of the online world; it’s a rarity for companies to shy away from it. But they don’t all utilize the same techniques, which explains why some business owners and corporations put more weight on it as a marketing strategy than others.

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What It Takes To Produce Holy Smokes!

by · February 3, 2014

Think of the stories, videos or posts you’ve shared or commented on in the last 24 hours. You can even scroll back through your Facebook activity feed to see which ones caught your eye. (Find it by going to http://www.facebook.com/username/allactivity where “username” is your username.)

Now do a quick gut-check analysis of the topics, headlines or reasons you clicked, shared or commented. What do they all have in common?

Unless you’ve got the personality of plywood, the common thread was that each triggered an emotional response. Consider this from my weekend:

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Content Marketing Alone Will Fail

by · November 25, 2013

A friend asked me what was the difference in content marketing and social media marketing. He seemed to think the trend is now that companies are following the flow toward content marketing and the social media part has sort of passed it’s prime.

The problem is they’re different. While one begets the other, it doesn’t necessarily work the other way. This could pose a dangerous problem for brands that don’t see the natural flow and relationship between the two.

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How To Become The Next Media Company

by · October 21, 2013

If you haven’t figured out that the key ingredient to social marketing, and thus digital marketing, success today is through great content, you’ve not been paying attention. Even your old-school thinking of shoving ads at people was content marketing. The ad had to say something, right? It had to be compelling, right?

Advertisements are content, too.

While social brings with it the layer of service and engagement that other channels may not require, your success as a company in social marketing is still squarely predicated on whether or not your can produce content. Maybe it’s blog or Facebook posts. Perhaps it’s Tweets or Slideshare decks. Maybe it’s YouTube videos or catchy images posted on Tumblr.

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Holy Smokes! That Was [Insert Superlative Here]!

by · September 2, 2013

Think of your favorite lifetime memories. Now think of your favorite movies. Now your favorite songs. Last, your favorite television commercials.

What do they all have in common? They elicit a strong emotion. That emotion sticks in your memory and helps you recall, sometimes in vivid detail, what you felt when you experienced that the first time.

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Why Memorial Day May Not Make Sense For Your Brand

by · May 27, 2013

There’s a fair chance most company blogs, social posts and other communications today will be focused on tipping a cap to the men and women who have served the U.S. in the armed forces, making the ultimate sacrifice for their country. Memorial Day is not, as some like to think, the holiday that marks the first week the pool is open. It’s a tribute to those who have sacrificed for our American freedom.

But while it behooves us all to pay tribute to those who have died for our country, is memorializing lost veterans smart for your brand? The answer is, “Not always.”

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What Is Your Content Giving?

by · March 18, 2013

The rule of reciprocation says, essentially, you must not take without giving in return. We are programmed as human beings to know this. ”There’s not a single human culture that fails to train its members in this rule,” psychologist Robert Cialdini told NPR in November. Alix Spiegel’s story then even discussed experiments with tipping and charities by distributing return address labels that showed when a gift is included in the transaction, the amount of tips, purchases or donations go up.

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Great Social Media Requires a Bigger Trash Can

by · February 12, 2013

As companies look to make their foray into “social media” too many times they look to the social network to generate success. They are asking “is Twitter or Facebook right for my brand?” This approach is fraught with problems because at the end of the day the social media network doesn’t matter. That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.

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Making Your Content Amazing

by · November 5, 2012

One of the newest talks I’ve developed for my dotted speaking engagements is one focused on making amazing content. This is the fundamental key predictor of success on the social web and the talk gives good examples of brands doing amazing things with content.

On Wednesday, I’ll present that talk in webinar form for NetBase. Registrations are still open. I’d love it if you came by to hear the ideas and give us feedback. All you have to do is register — it’s free — over at NetBase.

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