Posts tagged as:

content marketing

Pin to Win

by · April 19, 2014

We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there.

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How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

by · April 12, 2014

In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail.

Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile, Google released a series of algorithm updates resulting in brutal penalizations of previously high ranking sites who had been using shady tactics in the past. With all the hype around content marketing, there is the risk that businesses and marketers will see it as a golden egg, and then cut expenditure on SEO and Social Media, which are actually both vital channels.

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The Social Median: Balancing Aggressive and Passive Online Marketing

by · April 9, 2014

As social media continues to take the marketing world by storm, specific strategies have begun to emerge and the marketing world is starting to take note. It’s true that most companies these days establish their presence on social media and other facets of the online world; it’s a rarity for companies to shy away from it. But they don’t all utilize the same techniques, which explains why some business owners and corporations put more weight on it as a marketing strategy than others.

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Why I Love Content Idea Generators

by · April 5, 2014

Coming up with new and quality ideas is one of the biggest challenges digital marketers face. Not only do you need a topic that you can produce at least a few hundred words about, you probably don’t want it to be something that you’ve written a lot about in the past.

Blogger’s block is something which you’ve probably had to deal with at some time or other whether you’re a content writer or you’ve just been tasked with coming up with some posts. You stare at a screen or a page, waiting for inspiration to come to you and it just never happens.

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Marketers: Put Down the Fire Hose!

by · April 3, 2014

I recently attended a training session on effective messaging, led by Oratium, a team dedicated to improving communication. (Disclaimer: I am not affiliated with Oratium, nor will I receive any compensation for this post.) The two-day event left me with a lot of great information, but what really resonated with me, and I hope will stick with you is: stop fire hosing. Stick to key messages and communicate them in a way that your audience will receive them.

As marketers, we have so much information we want to share, but to be effective we need to stop blasting a bunch of information at people in hopes of something sticking (preferably the most important point).

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The Big Secret to Social Media Engagement Which Nobody is Talking About

by · March 26, 2014

Some social media accounts get all the action, don’t they? We’re familiar with statistics about how half of the world’s wealth is held by a very rich one percent of the population. I think it’s quite similar in the social media sphere; I’d hazard a guess that one percent of Twitter users get more than half of all the engagement on the network.

Take this chap for example. Ed Sheeran has no less than 9.1 million followers. He’s nowhere near the most popular account (he comes 89th in the top 100 most popular accounts). So what does our Ed do to get engagement? It has to be something interesting, right? Well, no. Not exactly. Take this for example:

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Content strategy, Fight Club style

by · March 13, 2014

The first rule of Fight Club is you do not talk about Fight Club.

Second rule of Fight Club is you DO NOT talk about Fight Club.

So, for the love of Pete:

The first rule of content marketing is you do not talk solely about yourself.

The second rule of content marketing is you DO NOT talk solely about yourself.

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The Lie of Content Marketing

by · February 14, 2014

At the heart of content marketing—at least most of it—is an insidious lie, and one most of us aren’t even aware of. Why? Because we’re lying to ourselves. We give lip service to abandoning the “old ways” of firing messages at customers. We cloak ourselves in metaphors of gentle fishermen patiently waiting for customers to bite, or of farmers gently planting seeds. But guess what? We still think we—brands—are in control.

But we’re not. And we never have been.

Read on…

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What It Takes To Produce Holy Smokes!

by · February 3, 2014

Think of the stories, videos or posts you’ve shared or commented on in the last 24 hours. You can even scroll back through your Facebook activity feed to see which ones caught your eye. (Find it by going to http://www.facebook.com/username/allactivity where “username” is your username.)

Now do a quick gut-check analysis of the topics, headlines or reasons you clicked, shared or commented. What do they all have in common?

Unless you’ve got the personality of plywood, the common thread was that each triggered an emotional response. Consider this from my weekend:

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