Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that content strategy by pumping out content by the truckload. However, when you look at the results of these talented people, are you blown away? Sure you’re getting indexed in Google, and you’re getting a handful of shares and comments on various social platforms, but is the content successful?
If it’s not, you might be a bit perplexed. After all, you’ve done the keyword research, you’ve audited your audience, and you even have a production calendar. By all accounts, your content should be hitting every target. So what could be causing it to miss the mark?