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Content Production

Trends Disrupting Agencies in 2014

by · January 14, 2014

The role agencies play for brands is changing. The disruption that is coming will require agencies to completely rethink how they approach servicing clients, how they structure their teams, and the services they offer clients. Further, it will require brands to take a hard look at their agencies to determine if they are able to meet their growing demands.

Agencies have long been though of as the thought leaders who are able to drive marketing innovation, however the rise of new marketing approaches include social media, mobile, and content marketing are forcing agencies to take a hard look at how they can fulfill the demands of their clients while keeping pace with technology that is literally changing and evolving right in front of us.

The following trends are set to turn the agency model on its head:

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Planning For Spontaneity

by · October 1, 2013

All great content, whether premeditated or spontaneous, is a product of purposeful intent. Let me explain what I mean by that. By now, there probably isn’t a soul on social media that isn’t aware of Oreo’s spontaneous Super Bowl tweet. This little picture, sent at the perfect time, not only earned millions of impressions, it also set Oreo apart in the hallowed cannons of social media for months (maybe years) to come.

To the brands that look at this piece of content and dismiss it with, “Well yeah, right place right time. I guess they just got lucky.” I call bullshit. Oreo didn’t get lucky, that tweet was a product of purposeful, planned intent. No, they didn’t know three months beforehand that a blackout was going to plague the Super Bowl, but they had the foresight to know that something was going to happen during the biggest game of the year. So they put together a team of strategists, artists and copywriters to capitalize on that unknown something. Guaranteed if there wasn’t a blackout, Oreo still would have posted something great in the 3rd of 4th quarter of the game that would have had us all talking.

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6 Questions for 6 Blog Editors

by · April 17, 2013

Daily deadlines. Huge audiences. High expectations. The big marketing blogs attract readerships that rival small newspapers, but with only a fraction of the staff. And there’s one key role inside every great marketing blog: The Editor.

They’re often behind the scenes, in the shadow of a more famous celebrity blogger. They rarely get (or take) much credit. But these people make it happen. They’re the keepers of calendars and the champions of quality.

So let’s get to know our local blog editors. We picked our favorite marketing blogs and emailed a few questions to the current and recent editors. Here’s the lineup…

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