Posts tagged as:

content strategy

Boosting the Content Quality on Your Blog or Website

by Jason Falls · February 9, 2012

Editor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications.

When we talk about blogs and websites these days we often use phrases like “SEO,” “page rank,” and “web statistics.” We pay close attention to our click-throughs, our inbound links, and the way we incorporate advertisers. In short, we approach our sites from a marketing angle and take every opportunity we can to increase and maximize our exposure.

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Getting The Most Out of Great Content in Social Media

by Jason Falls · January 31, 2012

Editor’s Note: Today’s post is a guest post from Jordan Viator Slabaugh, Director of Social Media at Spredfast, a social media management solution provider and SME client.

Using social media for business requires companies to embrace social channels to satisfy the needs of their customers, prospects and networks. This can mean many different tactics for various types of companies, but content is always at the heart of this activity.

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The Jedi’s Guide To Content Marketing Success

by Jason Falls · January 30, 2012

As you know, Copyblogger‘s Brian Clark will serve as the opening keynote for Explore Dallas-Fort Worth on Feb. 17 in Dallas, Texas. Register now so you don’t miss out on the full day’s content and networking that I’ve started saying is a, “no-frills, learn-your-ass-off digital marketing event.” But his opening keynote will surprise many. It’s a new talk and one that I’m going to be taking a lot of notes from as well.

Brian’s talk is called, “The Star Wars Guide To Online Marketing Success.” I’m sure we’ll all get a kick, as well as some great knowledge from him. I don’t think it’s a stretch to say Brian is a content marketing and internet marketing Jedi.

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How to Share Content More Efficiently by Integrating Google Reader and Buffer

by Mark Smiciklas · January 19, 2012

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

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10 Better Ideas Than Looking at a Top 10 List for Advice

by Andrew Hanelly · January 10, 2012

Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.

And that’s usually because they are filled with things you know you should do but can’t commit to doing. They’re too aspirational. Too shoot-for-the-moon-y.

Which is why I’ve kept this one bare-bones, tactical, and hopefully useful for you beyond the 4 days it typically takes us to crash and burn through our empty new year promises.

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The Content Strategy Burger [Infographic]

by Mark Smiciklas · December 8, 2011

A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?

After reading 6 Layers of Social Media Content Strategy by Jeffrey Cohen over at Radian6, I was inspired to create a visual metaphor that assembles all these content marketing ingredients.

Although I agree with the layers discussed in Jeffrey’s post, I have a slightly different view about what makes up the ‘meat’ of an effective content strategy. Check out the inforgraphic and read the Radian6 post.

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The Business of Infographics

by Mark Smiciklas · October 5, 2011

A picture is worth a thousand words. In the digital age, the saying has never been more relevant. To cope with the daily onslaught of information we’ve become content grazers, skimming headlines and post descriptions for the promise of bite-sized nuggets of information.

As brevity becomes more important, infographics present brand journalists with a great opportunity to deliver knowledge, ideas, solutions, etc., in a manner that can be quickly consumed, understood and remembered.

Robin Richards, Information Design Director at the creative firm JESS3, says this about infographics:

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Learn Content Marketing With This Crash Course

by Jason Falls · September 21, 2011

Analyze all the various channels of marketing and you’ll typically find one thing ties them all together: Content. Content marketing lies at the core of any good marketing effort, not just social media marketing effort. Understand how to build content marketing strategies and you’ll be 10 legs up on most people out there calling themselves “marketers.”

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The Future of Websites

by Andrew Hanelly · September 20, 2011

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life.

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