Posts tagged as:

content

Murder, Execution and Other Strategic Plans for Ambitious CMO’s

by Barry Feldman · February 6, 2013

Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely deep-six the CMO. And if you’re a marketing exec intending to remain employed, you probably shouldn’t go on the record saying you don’t trust the CEO. However, CEOs can mistrust CMOs all they like. And they do.

In fact, according to a recent report by Fournaise Marketing Group, 70% of the 1,200 CEOs interviewed in their study don’t trust marketers’ abilities to deliver growth. A majority state marketing professionals are unable to prove ROI on campaigns. Ouch.

A little more fuel for the fire.

The report also says:

Read More →
3 comments

Enjoying Pleasure Island?

by Kerry Gorgone · January 2, 2013

After the recent kerfuffle over Instagram’s terms of service, the powers that be went back to the drawing board and, in the meantime, reinstituted their previous terms about advertising that had not raised as many eyebrows.

Much like Pleasure Island in “Pinocchio,” Instagram is packed with fun features, all for free, and few who enjoy playtime give much thought to what’s in it for the purveyors of pleasure.

In the (unlikely) event that you aren’t familiar with the changes Instagram made, the salient points are covered here. The one that sparked the most concern was the provision allowing Instagram to use user content in advertising without compensating (or even notifying) the user. Instagram has since clarified that it does not claim ownership in user content. Currently, the terms read:

Read More →
4 comments

Content Marketing Basics [INFOGRAPHIC]

by Andrea Cook · September 18, 2012

With 90% of B2B marketers using content marketing to grow their business today, it would be helpful to examine the variety of content types and understand the best approach for you and your business. Jolina Pettice from TopRank Online Marketing presented some clarity on best practices for today’s B2B marketing and optimization tips for content during Explore in Minneapolis.

This glance and go infographic captures some of the takeaways including the marketing basics of content marketing as part of the Tips-n-Trends Explored where the mind-blowing subject matter presented by some of today’s social media marketing experts shared from the SME’s events are parsed down and passed around.

Read More →
9 comments

How Long Should Your Blog Post Be?

by Ike Pigott · July 20, 2012

Lately, I’ve seen a lot of people asking this question. The answer varies quite a bit, so let me be more definitive.

A blog post is as long as you need it to be to make your point, and no more.

But what about the search engines? What about the research about most clicked posts?

Forget them. They measured content that you didn’t write, for people who you don’t care about. It’s like averaging the height of the top 100 chess Grandmasters, and telling you that the optimum player is 5′ 7″.

Read More →
12 comments

In Defense of Lists: Why People (Secretly) Love List Posts

by Andrew Hanelly · July 10, 2012

Nothing rolls cynical eyes faster than the promise of understanding a complex issue with a quick and easy-to-read list.

And nothing will get eyes to glaze over more effectively than “yet another list post.”

“Top 10 lists are a tool of the Devil.”

“They’re usually bite-size chunks of nonsense.”

“List posts are now a big red warning for me that I’m being suckered.”

Everyone must hate list posts. Or so the echo chamber would have you think.

Read More →
9 comments

Search. Social. Mobile. Optimized!

by Andrea Cook · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.

Read More →
3 comments

How to Get Content Marketing “Buy-In”

by Mark Smiciklas · June 13, 2012

The success of any plan often depends on gaining buy-in from the stakeholders that are ultimately responsible for implementing it. This concept is often associated with organizational change initiatives but it is also very relevant when it comes to the development of your content strategy. It’s amazing how a great content idea can struggle to get executed effectively (or at all) when the people responsible for bringing it to life don’t stand behind it.

Coming up with content ideas is the easy part of the content marketing equation. The challenge lies is recognizing the level of commitment required to convert those ideas into tangible forms of content and developing a process to make implementation a reality.

Read More →
3 comments

Two Juxtaposed Juggernauts Talk Leadership

by Andrea Cook · April 27, 2012

Leadership. We all want it. Need it. Strive to have it. Leadership in ourselves. In the people around us. Leadership isn’t limited to a human quality, it is also represented in the companies and brands we follow.

Many people talk and tweet about leadership. When the COO of Facebook and the CEO of American Express talk about leadership, it is important to pay attention.

Read More →
3 comments

Google’s Big Play on Content Marketing, Influence & SEO

by Adam Helweh · July 22, 2011

If you are an early adopter or digital marketer then you have likely hunted down your invite, registered and created a few circles worth of connections on the shiny new social network known as Google+. Google’s latest attempt at social networking has been the talk of most towns since it was first announced less than a month ago. What do I think? In short, I think Google+ is great and can only get better. For the long version I would refer to Jason Falls’ spot on and poignant post from last week.

Read More →
20 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.