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conversation marketing

Kat French

Kat French

Welcome to the jungle, baby.

If you thought this was going to be lot like the last post in the series, but with more expensive tools, sorry to disappoint you. We’ll still be doing a detailed post comparing all the social media monitoring tools available now. But the comments in particular on the last post made me realize that moving from the beginning of a social media monitoring effort to the advanced level is so not really about the tools.

Let me say that again:

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How Social Media Opens The Door For “Happiness Marketing”

August 27, 2008

Marketers cause unhappiness.
Really, when you strip it down to bare essentials, that’s our job: to make consumers unhappy with what they currently have, so they’ll buy what we’re selling.
I don’t like this much. I never have.
(BTW, this is Kat writing.  Invariably, people assume it’s Jason, being that it’s his blog—anyway, moving on…) While my career [...]

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