Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same number who join) play critic, commenting on other’s works; and a small number actually create content.
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LiveWorld Helps Any Website Add Conversation Seamlessly
September 16, 2008LiveWorld, a white label social networking and community solution provider, unveiled a new conversation solution this morning called LiveBar ™ which essentially allows any website, or singular web page on a website, to add conversation tolls seamlessly and without large-scale development. LiveBar lives as a bottom toolbar to the user’s browser and only expands to [...]