Posts tagged as:

conversation

Are Twitter Chats Part Of Your Social Media Strategy?

by · April 6, 2011

Each week I participate in multiple Twitter chats –#BlogChat, #Speakchat, #Edchat, and #LeadershipChat; every group offering something unique. Although the chats them­selves are quite stim­u­lat­ing, the more impor­tant thing to me has been the con­nec­tions and rela­tion­ships that have devel­oped as a result of my par­tic­i­pa­tion. These rela­tion­ships dis­play what is best about social media, new technologies and what can happen when like minded peo­ple who share com­mon pas­sions are able to work together regard­less of time and prox­im­ity.

Twitter chats can be invaluable to your social media success. There are literally dozens of scheduled chats that take place every week; chats on everything from strategy to design. There is something for everyone, and the benefits are immense.

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Blogging is Good — In Moderation

by · March 25, 2011

After years of hearing about these “blog” things, you finally broke down and got a new website for your company. And you discovered that your site was actually a “blog” cleverly disguised as a site … one that you could edit and update without having to pay additional fees to your designer.

You wrote articles and essays designed to appeal to your clients, and after a few weeks a trickle of comments came in.

Those early comments are so important — there’s nothing quite like the validation from outsiders who confirm that you’re having an impact. Why risk running off those commenters by putting them through moderation?

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Blog Commenting as a Powerful Marketing Strategy

by · March 19, 2011

Editor’s Note: This is a guest post by David Murton. See more details on him below.

Many savvy blog and website owners are now understanding how blog commenting can serve as a powerful marketing strategy. By posting insightful, valuable comments on blog articles related to your own niche, you can drive traffic to your site and increase its authoritativeness within your industry.

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Apparently, It Was All About The Conversation

by · January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same number who join) play critic, commenting on other’s works; and a small number actually create content.

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How To Piss People Off … And Make Them Love You For It

by · May 12, 2009

Editor’s Note: Today’s post is a guest entry from Stuart Foster, a marketing consultant in the Boston area. He specializes in brand management, social media and blog outreach. He is a frequent commentor at SME and blogs regularly at Thelostjacket.com.

Stuart Foster

Stuart Foster

Pissing people off is an art form. Do it right and you not only incite a great conversation but you might initiate change as well. Do it wrong and end up on the wrong end of a flame war. It’s a tricky line to walk but one that I have found to be extremely effective. Here are a few tips that I utilize on a daily basis or when I’m feeling like inciting conversation:

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The Advanced Quick ‘n Dirty Guide to Social Media Monitoring

by · April 1, 2009

Kat French

Kat French

Welcome to the jungle, baby.

If you thought this was going to be lot like the last post in the series, but with more expensive tools, sorry to disappoint you. We’ll still be doing a detailed post comparing all the social media monitoring tools available now. But the comments in particular on the last post made me realize that moving from the beginning of a social media monitoring effort to the advanced level is so not really about the tools.

Let me say that again:

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Twitter Aftershocks: What To Do With The Conversation Now

by · December 12, 2007

Todd Earwood and I were discussing the impressive influx of new followers we both received yesterday in the aftershock of Jeremiah Owyang’s Twitter Conversations explosion yesterday. Jeremiah asked folks interested in more connection and conversation to leave their Twitter ID and topics they were interested on his post. As of 1:20 a.m. this morning, there were 323 comments. Hence, Twitter Tuesday.

Several folks are blogging about it today or did last night, including a long time Twitter friend Doug Haslem, and folks I’ve not yet met but want to like David Armano, Nick O’Neill and Gavin Heaton.

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Why Corporations Don’t Understand Sharing

by · December 11, 2007

MoneySunday, a pollster called my house to do a consumer experience survey for my bank. But it wasn’t just the bank, it was my bank … the branch I use. Intrigued at the mention of a recent trip to the actual location and happy to give credit to the friendly folks there, I agreed to participate in their survey.

Most of the questions were on a scale of one to five, with five being most satisfied, likely, etc., how would you rate this or that. I was rattling off a bunch of fives … they honestly do a fine job and I’ve always been happy with them … when I suddenly caught the pollster off guard.

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