Posts tagged as:

conversational marketing

The Personal Power Of Social Media

January 22, 2010 · Comments

Monday was my birthday. I normally ignore it. After 25, there’s not much to look forward to. A few years ago, my parents would call, a few other relatives would send emails and maybe a co-worker or two would remember and wish me happy birthday. The world of social media changes all that.

From Sunday through Tuesday morning, 172 people posted public messages on my Facebook wall wishing me Happy Birthday. Another 10 or so emailed me on Facebook privately. Another 79 people Tweeted birthday wishes. Almost 20 people sent me private Twitter messages with birthday nods. Add that to the 12 emails, two text messages and one phone call from someone other than my family members and Monday was a pretty awesome experience for one of the world’s newest 37-year-olds.

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Apparently, It Was All About The Conversation

January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same [...]

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Four Styles Of Marketing On Twitter

January 18, 2010

Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can’t do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twitter [...]

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Social Influence Marketing Report Proves Useful

July 21, 2009

Razorfish has published a pleasantly useful report on social media called, “The Razorfish Social Influence Marketing Report.” You can download the report on Razorfish’s website here. It’s well worth the read.
The company’s VP and Global Social Media Lead, Shiv Singh sent a number of marketing and social media bloggers advanced copies of it last weekend [...]

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Marketing Without Faking It – A Case Study

March 16, 2009

Case studies always present the best inspiration. It’s not that we’re necessarily an imitation society but knowing that something worked once makes us more confident in trying it ourselves.
On Friday, I was presented with a powerful example of how one person, who readily admitted she was new to social media and feels, “half of the [...]

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On Message? You Missed The Point.

November 12, 2008

Driving to work the morning after Election Day I caught an interview with Renee Montagne and newly elected North Carolina Senator Kay Hagan. Montagne asked the senator-elect to elaborate on something which was a very simple request. The Dole-Hagan battle turned on a negative ad the Dole camp ran which many felt crossed the line [...]

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