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Zen and the Art of Website Conversion

by · October 31, 2012

Long ago, before “social media” was a twinkle in Pete Cashmore’s eye, I used to build websites. Before that, I designed print flyers, billboards and brochures. The one thing that has never changed?

Nobody knows when to stop adding things.

I’ve been involved in creating websites since 2004, either as a coder, copywriter, project manager, webmaster, SEO, content manager, content strategist or some other capacity. In every single project, the client used the word “clean” to describe their ideal website design.

So why does nearly every website eventually end up a cluttered mess?

I don’t care. 


The Curious and The Needy: Does Your Website Deliver?

by · August 29, 2012

Inbound marketing. Content marketing. Social Media Marketing. Internet Marketing. In a time when the whole of the marketing and communications landscape has changed faster than many companies can adapt (and most certainly before they can master), is there small wonder some brands have found themselves having zealotously favored one strategic direction and roster of tactics over another, maybe only to later command the troops to, “Quick, now go thataway?”

Publish twice daily on your assigned topic! Tweet four times an hour with these two hashtags! Know the best time of day to update the Facebook page wall! Oh my.