Posts tagged as:

convincing CEOs of social media

To Be Successful, Social Media Has to Fail

by · December 11, 2012

As companies start to invest more heavily into social media, it will quickly bring out the magnifying glass. It’s a big deal. For many companies social media is finally getting its own line in the budget for 2013.  This comes with good and bad news. Executives have been struggling with understanding where social media delivers return since the first time one of their employees came in and begged to test it. Now that it has its own line item in the budget, it’s natural for skeptical executives to approve the budget and pull out their magnifying glass at the same time. Once companies start making real investments in social media, the pressure is on for marketers to quickly demonstrate real ROI. Not those fluffy reports on how many fans and followers were generated.


Mission Unaccomplished

by · October 1, 2010

If I had a nickel for every seminar, webinar, conference, tweetup, SMC meeting or event that focused on Earning Buy-in For Social Media In Your Organization, I’d be able to retire from my humble profession, and spend my days of lavish retirement mining the pixel caves for Social Media Explorer on a full-time basis.

Until Jason throws me out.

I’ve played a role in helping earn adoption of social media through a couple of very traditional corporate cultures now, and I am quite qualified to tell you it is hard work. It’s a triumph of patience, navigation, skill and more patience. There’s an exhilaration that comes with winning over a key executive, and getting them to see the value in using new technologies to solve old problems.