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convincing executives
How to Get Content Marketing “Buy-In”
by
Mark Smiciklas
">Mark Smiciklas
June 13, 2012
Content marketing success often hinges on buy-in, from both above and throughout the organization. Mark Smiciklas shares some practical ways to get both.
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Drew Neisser
Jason Falls
Brian Moran
Eric T. Tung
Kerry O'Shea Gorgone
Bernie Borges
Tessa Horehled
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Cynthia Johnson
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