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How to Set Up Social Media Guidelines for Your Staff

by · December 27, 2013

Social media isn’t just a trend anymore; it’s a way of life. People from all walks of life are using it to communicate and network with one another, promote their company and brand, and take advantage of all the tools readily available to them – and all for free.

As a boss, it’s important to manage how your employees use social media because it can have a direct impact on how the public perceives your company and brand. With that said, here are eight steps you should take to make sure your social media guidelines benefit you and your staff.


Facebook’s Photo Fiasco: Protecting Your Personal Images

by · September 10, 2013

Once again, Facebook has proposed changes to its governing documents, stating the social network’s right to incorporate users’ images into advertising. [Check out the redlined versions of the “Data Use Policy” and “Rights and Responsibilities” for details on the proposed changes.] Understandably, site users became upset and privacy groups raised a ruckus, prompting Facebook’s top brass to put the pending changes on hold (for now).

The basics of intellectual property haven’t changed: you still own copyright in your photos. Moreover, you already gave Facebook “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post,” even prior to the controversial changes being proposed.


How Share Alike Copyright Can Hurt Your Brand And SEO

by · June 28, 2010

I recently altered my Creative Commons copyright as it pertains to Social Media Explorer. I switched from an open, share and share alike copyright to a non-commercial, share and share alike copyright. While this might seem like a minor alteration that has little implication on anything, I wanted to share with you the agonizing (literally) decision because it has implications on how you might consider applying copyright to your own publishing.

The free and open world of social media advocated by the purists is kind of a, “just share, it’ll be okay,” mentality. Open source, open copyright, don’t be stingy, etc., mantras have created this vast universe of free flowing content and gladness that is the blogosphere. I’ve benefited from the share and share alike movement greatly.