Posts tagged as:

copywriting for SEO

The Ultimate Guide To Ranking Well

by · August 15, 2012

Jump into a search engine and look for the phrase, “how to rank well in search engines.” In Google, I get 88 million results. Now look for the phrase, “how to get content seen on Facebook.” I get 5.1 billion (with a “b”) results.

Ranking well, whether it’s in a search engine or in Facebook’s mysterious Edgerank algorithm, is critical to the success of many brand’s online activities. The better you rank, the more you’re seen. The more you’re seen, the more clicks, conversions and so on. It’s not the only way you can be successful online, but it is probably the most impactful determinant of online success.


InboundWriter Offers Nifty Copywriting For SEO Help

by · October 18, 2011

Copywriting for search engine optimization is one of those tricks of the trade that can result in an almost immediate impact on a company’s digital marketing bottom line. I remember when Flickr went down briefly in the fall of 2009. Rob May, CEO of the then-fledgling startup which later became the twice-funded Backupify, fired off a blog post on the company’s site focused on winning the search term “Flickr outage” (or similar). With a good headline and some other SEO-friendly tricks incorporated into the copy, the small company’s blog ranked No. 1 for the term within 48 hours.


Copywriting For Social Media

by · June 9, 2010

One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media. My door was always open, but I was covered up with projects, as were they. So when it came time to look at the social media concepts for our clients, most of the eyes looked my way.


An SEO Experiment: Targeting One Keyword

by · April 9, 2010

The more I learn about search engine optimization, the more I want to experiment and play with search. I’ve begun to develop my own opinions and instincts about search as a business driver, some of which I’m sure all the SEO dorks would refute and criticize me for, but nonetheless, I’m better armed as a digital marketing strategist because I’ve taken myself to school on SEO.