Social media has changed the way we do almost everything.  We make buying decisions, find jobs, play games, listen to music and learn socially.   But for business it’s clearly been a more challenging shift.  Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.

The challenge is that most businesses are stuck in traditional thinking and marketing that doesn’t translate well to a social atmosphere, on- or off-line. While many people are advocating the evolution of businesses to becoming, “social businesses,” few people are outlining specific changes that will help them.