Editor’s Note: The following is a guest post from Ian Greenleigh, the Social Media Manager for Bazaarvoice.
I’ve written a lot about what makes a corporate blog successful and why most fail miserably. Infrequent posts. Content inconsistency. Lazy editors. Buried calls-to-action. Take your pick—these mistakes are all symptomatic of impending blog disaster, but none alone are a death sentence. So what is?
The curse of company-centric content
Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.
While Debbie has a fantastic discussion going on in the comments section of the post mentioned above, I thought it appropriate to talk a bit about the hub theory of blogging and ensure the notion is looked upon in the proper perspective.