Posts tagged as:

corporate blogging best practices

Can Your Company Be Customer-Centric If Your Blog Isn’t?

by · December 4, 2010

Editor’s Note: The following is a guest post from Ian Greenleigh, the Social Media Manager for Bazaarvoice.

I’ve written a lot about what makes a corporate blog successful and why most fail miserably. Infrequent posts. Content inconsistency. Lazy editors. Buried calls-to-action. Take your pick—these mistakes are all symptomatic of impending blog disaster, but none alone are a death sentence. So what is?

The curse of company-centric content

Blogging for Cats
Image by Vicki’s Pics via Flickr
9 comments

Is Your Blog Your Social Media Hub?

by · March 3, 2010

Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.

While Debbie has a fantastic discussion going on in the comments section of the post mentioned above, I thought it appropriate to talk a bit about the hub theory of blogging and ensure the notion is looked upon in the proper perspective.

98 comments