Posts tagged as:

corporate blogging

Is Your Blog Your Social Media Hub?

March 3, 2010 · Comments

Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.

While Debbie has a fantastic discussion going on in the comments section of the post mentioned above, I thought it appropriate to talk a bit about the hub theory of blogging and ensure the notion is looked upon in the proper perspective.

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Corporate Blog Success Starts And Ends With Business Metrics

February 8, 2010

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this [...]

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Exploring Corporate Blogging: A Call To Action

December 17, 2009

Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re trying [...]

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How To Increase Your Business By Relinquishing Control

December 14, 2009

If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control. [...]

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Your Content Is A Service To Your Audience

September 30, 2009

My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.
But Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. While I’m not certain, he [...]

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Professional Blog, Personal Opinion

November 5, 2008

Yesterday I offered a little personal tome about voting. I felt awkward posting it since this blog is not about politics, nor my personal opinion. Yes, my feelings on certain issues percolate from time to time here, but you don’t read this blog for Jason’s personal world view. This blog is about social media, public [...]

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Practical Guide To Starting A Corporate Blog

April 11, 2008

So you’ve read all the social media experts’ blog posts about blogging. You’ve explored the tools and picked your platform. You’ve talked your CEO into participating. You have a good feel from your customers that they would at least come read it once in a while. Now you’re ready to start your corporate blog.
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