Corporate Blogging

A Corporate Blogging Tool Worth Blogging About

by Jason Falls · April 21, 2010

If you are a regular reader here at Social Media Explorer, you know that I’m a strategic advisor to Compendium Blogware and have been involved in a corporate blogging research project with Compendium CEO Chris Baggott, corporate blogging expert Debbie Weil and fellow social media marketing practitioner Jay Baer. Our research to date has shown that as many as 80 percent of corporate blogs report that the vast majority of their traffic comes from first-time visitors, erasing the myth that we blog for some loyal community.

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Is Your Blog Your Social Media Hub?

by Jason Falls · March 3, 2010

Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.

While Debbie has a fantastic discussion going on in the comments section of the post mentioned above, I thought it appropriate to talk a bit about the hub theory of blogging and ensure the notion is looked upon in the proper perspective.

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Corporate Blog Success Starts And Ends With Business Metrics

by Jason Falls · February 8, 2010

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this year to follow up on a theory that your “community” or “audience” for your blog isn’t what you think it is. That, and the ultimate judge of a corporate blogging effort must be more closely tied to success metrics than making everyone feel good.

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Exploring Corporate Blogging: A Call To Action

by Jason Falls · December 17, 2009

Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re trying to understand some important trends and user behaviors on corporate blogs. If you have more than one corporate blog and don’t mind, please take the survey once for each blog. And tell your friends. The more participants we have, the better the information will be.

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How To Increase Your Business By Relinquishing Control

by Jason Falls · December 14, 2009

If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control. But it’s hard to find good examples of companies that have accepted that fact, embraced it and starting winning customers like gang busters.

Enter Eric Brown.

: Eric Brown. Image by urbaneapts via Flickr

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Your Content Is A Service To Your Audience

by Jason Falls · September 30, 2009

My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.

But Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. While I’m not certain, he may not make any money from his blog. He blogs. He writes his thoughts and observations on the world and shares them with people. He’s a smart guy, too. You should read his stuff.

Why is this relevant to social media?

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Professional Blog, Personal Opinion

by Jason Falls · November 5, 2008

Yesterday I offered a little personal tome about voting. I felt awkward posting it since this blog is not about politics, nor my personal opinion. Yes, my feelings on certain issues percolate from time to time here, but you don’t read this blog for Jason’s personal world view. This blog is about social media, public relations, marketing and communications. My opinions on those topics is fair game. But how far outside that realm is acceptable?

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