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corporate social media policy

The Anatomy of a Social Media Policy

by · March 11, 2011

Social media policies are on the minds of most business owners these days. After all, nearly everyone we know uses a Facebook account, and lots of people are blogging about their families or uploading videos from last weekend’s party to YouTube. So how do you protect your business when your staff are loose on the social web? The answer is not to lock down Internet access at work – after all, your employees can access Facebook right from their smart phones at their desks. Smart businesses have social media policies which govern the actions of employees in social media – whether on behalf of the company or while on their own time.

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Walking The Fine Line Of The Personal Brand

by · May 25, 2009

Jason Falls

Jason Falls

The exploration of your personal brand is quite a captivating experience. It is, after all, all about you. Human beings, by nature, prioritize themselves over others. Whether from an inherited survival of the fittest conditioning imperative in our ancient ancestors or just a matter of world perspective, we do think about ourselves on some scale of priority.

But therein lies a danger we must recognize. While your personal brand may well serve a valuable purpose for you and your company, separating and recognizing the best interests of those two entities is important. Regardless of how successful or influential our personal brand is, we need to be certain to keep our egos in check.

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