Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
So brands are chomping at the bit to jump into Google+ ?
Understandable, but the truth is most big brands — and most companies — are still struggling with the other platforms. Social media is still foreign to them, and most flail around like fish out of water.
Marketers know this problem. The issue was raised again in a nicely written piece recently in Advertising Age. The author concludes with, “In a nutshell, they need to act less like brands and more like people.”
The problem
Image by bgreenlee via Flickr
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Google Force Feeds Social Media On The World
by Jason Falls · September 25, 2009
Wednesday’s unveiling of Google Sidewiki did something pretty eye-opening. It forced every company in the world with a website to get hip to social media and do it now.
Essentially, anyone who downloads a browser toolbar for Firefox or Internet Explorer, with one for Google’s Chrome soon to come, can add comments and notes to a sidebar expansion of any website. Even yours. Without your permission or even knowledge.
And remember what Google does best … serves up relevant advertising in search results. I would expect your competitors will have the opportunity to place their ads on your Sidewiki soon, too. (Of course, you would be able to place yours on theirs, too.)