Seth Godin – Image via Wikipedia
Seth Godin announced Squidoo’s latest venture this week. Brands in Public is, as I understand it, an aggregation of conversations about certain brands. Godin’s team has apparently developed a nice way to aggregate and parse out relevant conversation about various brands and put them all together in one big page. [...]
Google Force Feeds Social Media On The World
September 25, 2009 · Comments
Wednesday’s unveiling of Google Sidewiki did something pretty eye-opening. It forced every company in the world with a website to get hip to social media and do it now.
Essentially, anyone who downloads a browser toolbar for Firefox or Internet Explorer, with one for Google’s Chrome soon to come, can add comments and notes to a sidebar expansion of any website. Even yours. Without your permission or even knowledge.
And remember what Google does best … serves up relevant advertising in search results. I would expect your competitors will have the opportunity to place their ads on your Sidewiki soon, too. (Of course, you would be able to place yours on theirs, too.)
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