The simplest and most important thing to know in being a good digital communicator is this: Talk to people as if you are both human beings.
You wouldn’t think people need lessons in acting human. But many of us assume a business façade at work. We put on our work attire, go to an office, sit in meetings and write memos or emails to customers, forgetting that we are human beings talking to other human beings. We speak a language filled with buzzwords, clichés and acronyms that we would never use with friends. Imagine inviting your guests to the dinner table with a statement like “please be advised that dinner is served.”