Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Jason Falls
I caught up with my Twitter buddy Mike Troiano at the Inbound Marketing Summit in San Francisco recently. Mike is on the board at Crimson Hexagon, a web applications company in Boston that has its philosophies based on Harvard research and theories. When I asked about what they were up to, Mike told me about VoxTrot, a soon-to-be released social media monitoring product that looks at gauging online conversations a bit differently than other tools like Radian6, Scout Labs and Techrigy.
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