CRM

This past week, the world’s brightest business and technical visionaries gathered in Las Vegas at PegaWorld, hosted by Pegasystems. Our own leading Renegade, Drew Neisser, was in attendance and met up with Pegasystems’ Vice President...read more

Last month an article was written and widely circulated about a former employer of mine, the who is not important, what was important was the assertion that they lost their mojo because they shifted focus...read more

Last week, I wrote a post about raising the bar on customer relationships and how owning an email address is not a relationship. That an email address is a data point and nowhere near “relationship”...read more

Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.