Posts tagged as:

customer engagement

Making Fan Engagement Your Marketing Mantra for 2013

by · January 30, 2013

It doesn’t seem that long ago that I spent an afternoon figuring out how to build a Facebook landing page with FBML.  It wasn’t pretty; I’m a marketing dude, not a programmer.  Then, what seemed like sooner rather than later, FBML was gone and replaced by iFrames.  Yikes!   Just going to the Facebook Developer website gave me the willies.

Well — hooray for Facebook entrepreneurs… thanks to you I’m done messing with the complexities of a code-based approach and I’m in my milieu; evaluating and selecting marketing solutions.


Keeping your social media accounts engaging

by · August 3, 2012

Editor’s Note: The following is a guest post from Murray Newlands, a reporter and host of Perform Insider TV on YouTube. A native of the UK, he runs Influence People, an international new media agency based in San Francisco.  

Do you think that your brand is getting the most engagement out of your social media accounts? If you have to think about the answer then you’re not. It’s easy to post content on Facebook and tweet to customers on Twitter but not each piece of content deserves to be put out there. Taking steps to ensure that each post or tweet or blog will have the best engagement with customers is necessary. It can take lots of time but take into consideration what can save you time and boost your engagement levels.

For a small business starting out Facebook can be all the marketing they need. Placing an ad in a newspaper or television spot costs lots of money but with a Facebook page businesses have total control of the content they post. It’s easier to keep track of how people are reacting to your product as well as updating fans on news.


Brand Evangelist Jobs: An Oxymoron?

by · September 17, 2010

Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of this blog and the appointed evangelist of Social Media Explorer and the legend himself, Jason Falls. How can I help you today?

Wait … before you answer that question, I’d like to take this opportunity to tell you about the awesomeness of this blog. We’ve got killer posts here that are jaw-dropping in quality. Our content is like none other and written by authors that completely transcend the industry – like Adam what’s-his-face and Ike Spigot (or is it Faucet?).


Online Customer Engagement is a Myth

by · September 10, 2010

The Social Media Echo Chamber clamors that as business owners, we need to embrace the new media, be transparent, join the conversation and engage with our customers. That sure does have a smooth and flowery pitch. Accordingly, that is how it works for your business. Launch a Facebook Fan Page, a Twitter account, a blog and let the customer engagement begin. Your over-satisfied and happy customers will flock to your digital pasture with stimulating and fulfilling “engagement.”

Not So Fast With That Advice


Becoming A Social Business Is Your Next Big Challenge

by · September 7, 2009

You’re going to hear more and more people in the social media space start using the term “social business” in the coming months. It will likely replace “community building” as the corporate catch phrase of the moment. Trend setters in the industry like Charlene Li, Jeremiah Owyang, Peter Kim and random other former Forrester Research employees now cashing in are already tossing it around. It puts a prettier wrapping paper on the larger payoff for what social media thinkers do.