It doesn’t seem that long ago that I spent an afternoon figuring out how to build a Facebook landing page with FBML. It wasn’t pretty; I’m a marketing dude, not a programmer. Then, what seemed like sooner rather than later, FBML was gone and replaced by iFrames. Yikes! Just going to the Facebook Developer website gave me the willies.
Well — hooray for Facebook entrepreneurs… thanks to you I’m done messing with the complexities of a code-based approach and I’m in my milieu; evaluating and selecting marketing solutions.
Editor’s Note: The following is a guest post from Murray Newlands, a reporter and host of Perform Insider TV on YouTube. A native of the UK, he runs Influence People, an international new media agency based in San Francisco.
Do you think that your brand is getting the most engagement out of your social media accounts? If you have to think about the answer then you’re not. It’s easy to post content on Facebook and tweet to customers on Twitter but not each piece of content deserves to be put out there. Taking steps to ensure that each post or tweet or blog will have the best engagement with customers is necessary. It can take lots of time but take into consideration what can save you time and boost your engagement levels.
For a small business starting out Facebook can be all the marketing they need. Placing an ad in a newspaper or television spot costs lots of money but with a Facebook page businesses have total control of the content they post. It’s easier to keep track of how people are reacting to your product as well as updating fans on news.
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