Posts tagged as:

customer engagement

Brand Evangelist Jobs: An Oxymoron?

by Jordan Cooper · September 17, 2010

Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of this blog and the appointed evangelist of Social Media Explorer and the legend himself, Jason Falls. How can I help you today?

Wait … before you answer that question, I’d like to take this opportunity to tell you about the awesomeness of this blog. We’ve got killer posts here that are jaw-dropping in quality. Our content is like none other and written by authors that completely transcend the industry – like Adam what’s-his-face and Ike Spigot (or is it Faucet?).

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25 comments

Online Customer Engagement is a Myth

by Eric Brown · September 10, 2010

The Social Media Echo Chamber clamors that as business owners, we need to embrace the new media, be transparent, join the conversation and engage with our customers. That sure does have a smooth and flowery pitch. Accordingly, that is how it works for your business. Launch a Facebook Fan Page, a Twitter account, a blog and let the customer engagement begin. Your over-satisfied and happy customers will flock to your digital pasture with stimulating and fulfilling “engagement.”

Not So Fast With That Advice

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23 comments

Becoming A Social Business Is Your Next Big Challenge

by Jason Falls · September 7, 2009

You’re going to hear more and more people in the social media space start using the term “social business” in the coming months. It will likely replace “community building” as the corporate catch phrase of the moment. Trend setters in the industry like Charlene Li, Jeremiah Owyang, Peter Kim and random other former Forrester Research employees now cashing in are already tossing it around. It puts a prettier wrapping paper on the larger payoff for what social media thinkers do.

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218 comments

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