Many businesses often overlook the day-to-day things they can integrate into their interactions, communications and company culture to really make a difference. In most cases, these seemingly tiny items matter quite a lot to customers. Customers typically don’t care as much about the price of your product as they do about being treated well, having a positive buying experience and some semblance of peace of mind throughout the process.
I am sure you would agree that you will not find success just by selling a product and walking away. The entire experience counts. From the first touch, your customers are forming an opinion of you (and your intention) to provide them a product or service that won’t make them regret it in the minutes, days, or months to come.