customer relationships

Skinnydipping under the stars…if you haven’t tried it, clear your schedule tonight, grab some friends, and go experience it; if you have, take a moment to relish the memories. Swimming naked in the daytime is...read more

Last week, I wrote a post about raising the bar on customer relationships and how owning an email address is not a relationship. That an email address is a data point and nowhere near “relationship”...read more

The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social...read more

I’m hearing more frequently these days about companies entertaining the thought of starting online communities, both internal and external facing. The reasons are varied, from wanting to connect employees in the case of an internal...read more

Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.