Cymfony

This week’s look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end (both cost and deliverables) of the measurement spectrum, but finding a differentiating factor is difficult. All seem to offer some combination of user dashboard for quick hits of information, coupled with human analysis and reporting for deep looks at conversations happening about your brand. However, there is one component of Cymfony’s offering I found to be outstanding. It’s the same factor Forrester pointed to in their analysis of Cymfony’s services.

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